In today’s rapidly changing world, building a solid marketing strategy is essential to staying ahead of the competition. Thanks to advancements in artificial intelligence, tools like Perplexity and Notebook LM can drastically improve your research, analysis, and overall strategy development process. In this article, we’ll walk through the three key steps of creating a winning marketing plan using these powerful tools.
Step 1: Research – Setting the Foundation for Your Strategy
The first step in any marketing strategy is gathering reliable data. Rather than doing random searches or relying on shallow opinions, you need to structure your research in silos to ensure that you cover every important area. These silos include:
- Your audience – Understanding the demographics and psychographics of your target customers.
- Your company and offers – Evaluating your own strengths, weaknesses, and market positioning.
- Competitors – Analyzing what your competition is doing right and wrong.
- Industry trends – Keeping up with the latest industry developments and emerging technologies.
Why Perplexity is Perfect for Research: Perplexity excels at providing accurate, in-depth information from authoritative sources. Whether it’s demographic data from a research institute or insights from industry reports, Perplexity can help you pull in the information you need quickly and efficiently.
Example Prompt: “Find demographic and psychographic data about food truck customers in the Midco area.”
This will return legitimate reports, studies, and data sets that can be used for deeper analysis.
Step 2: Analysis – Diving Deeper into the Research
Once you’ve gathered your research, it’s time to analyze it. The key here is to not just look at all your data as one large heap, but to examine each silo individually. By focusing on one aspect at a time, you’ll uncover insights that might be missed if you just mixed everything together.
Why Notebook LM is Ideal for Analysis: Notebook LM excels at identifying patterns and connecting the dots between separate pieces of research. It can provide a deeper understanding of the data and highlight unexpected findings.
Example Prompt: “Identify any noteworthy trends or gaps in the market based on the food truck industry’s research findings.”
You’ll be able to spot insights like emerging customer needs or potential weaknesses that your competitors haven’t addressed yet.
Step 3: Creating a Strategy – Bringing Everything Together
After researching and analyzing, it’s time to put everything into action and create a marketing strategy. This is where tools like ChatGPT or Claude shine. They’re designed to process large amounts of information and generate actionable plans.
How to Create Your Strategy Using AI: With all your research and analysis in place, use ChatGPT (or a similar large language model) to generate a comprehensive marketing strategy. This includes your brand’s positioning, target audience, marketing channels, and overall goals.
Example Prompt: “Act as a business strategist and create a marketing strategy for a food truck business based on the customer research, competitor analysis, and industry trends we’ve gathered.”
The model will process everything and provide you with a detailed marketing strategy tailored to your business needs.
Conclusion: A Simple, Powerful Workflow for Building Marketing Strategies
Using AI tools like Perplexity, Notebook LM, and ChatGPT can revolutionize the way you create marketing strategies. By following this three-step process—research, analysis, and strategy creation—you can develop a robust, data-driven plan that positions you ahead of the competition. It’s a workflow that top marketers have used for years, and now it’s available to you at no extra cost.
With a clear structure and powerful AI tools at your disposal, you’re ready to build marketing strategies that work. Happy strategizing!
This approach to creating a marketing strategy will help streamline your process, making it faster and more efficient. Whether you’re starting a food truck business or developing strategies for a large company, these steps ensure you cover all your bases and build a strong foundation for success.
